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Great Dubai Wheel

Great Wheel Corporation

Client: The Great Wheel Corporation
Value: £ 100 million
Duration: 2005-2009

Project Overview
The Great Wheel Corporation is an organisation established with the purpose of designing and constructing leisure attractions worldwide with large observation wheels as their centrepiece.

CPC’s Role
CPC has been engaged as client representative for the whole project, from the business planning, site selection, market and expected revenue analysis to coordinating activities on the ground and managing all stakeholders to protect the interests of the Great Wheel Corporation.

CPC provides business case support to take potential projects from inception to completion. A key aspect to this involves demand focasting and modelling its impact on the scale of facilities which need to be developed to adequately manage expected customer flows. Typical issues involve internal special requirements, parking and transport impact issues and designing the retail mix within each complex.

Client Benefits
The Great Wheel Corporation is over the next 6 years engaged in a strategy of developing a number of these attractions worldwide and CPC have to date been engaged to assist them to manage this process and represent their interests through providing business planning and project oversight services.

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