Wembley Park Station Redevelopment

Client: London Underground
Duration:March 2004 - March 2006
Value: £42m

Project Overview
The redevelopment of Wembley Park station provided a unique opportunity to add modern facilities around the 110 year old station, in addition to cater to the growing infrastructure in the local area. The project was instigated by London Underground in 2003 in response to the building of the new National Stadium and the increase in numbers of people who will be using the station.

CPC’s Role
A CPC consultant developed and delivered a communications strategy to disseminate complex and targeted information at key stages throughout the project.

Particularly important was the provision of communications support to the staff at the northern end of the line through a very difficult process of managing the travelling public. Materials such as brochures and leaflets were produced and events held to assist with customer communication.

Following the completion of the project, media and stakeholder events were held involving the Mayor of London and former England footballer David Seaman.

Client Benefits
Effective and targeted communications meant that customers were made aware of upcoming disruption and alternative travel details and could make decisions accordingly. As a result minimal complaints were received from customers. Stakeholders, including LB Brent, local MP’s and businesses, including Wembley Stadium Ltd and Wembley Area, were kept up-to-date. Favourable media coverage was received throughout the project. Staff buy-in was high and a great effort was made by staff during the series of on-going closures for almost 12 months. Due to the major disruption caused by the redevelopment, a Communications Manager was appointed and a communications strategy developed to provide timely information to key stakeholders.