King's Cross St Pancras Redevelopment

Client: London Underground Ltd
Value: £300m
Duration: 2000 - 2007

Project Overview
London Underground has undertaken to redevelop one of its busiest stations, King’s Cross St. Pancras. At an estimated cost of over £300 million, the programme will include redevelopment of the existing ticket hall, as well as building two new ticket halls.

CPC’s Role
As part of the communications strategy, CPC arranged exhibitions, produced regular newsletters and established a 24-hour telephone help line for the local community as well promoting and develop media relations.

Client Benefits
CPC were invited to manage the complex public relations initiative for this project with the main focus being community consultation. This involved building relationships and liasing with interested third parties including the local council, community groups, traffic management and public transport services, to establish a constant flow of communication and to monitor any issues that may affect the local community. To ensure the smooth running of this project and to eliminate potential roadblocks, CPC's PR and Communications consultant produced and delivered a comprehensive PR strategy. This included stakeholder identification and analysis, research of the working environment, issue identification and mitigation and crisis management.

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