Communications and Issues Management
Maintaining and improving your company’s efficiency means a heavy reliance on strong and focused communications. Strategic communications, delivered consistently to customers, stakeholders, staff and media, can create, alongside integrated marketing activities, the desired positioning. Managing issues through structured communications will build towards successful project completion.
Whatever your goal - maintaining the status quo, mitigating profitability risks, managing your company’s reputation – it’s your call. CPC can help you make this call.
Services we offer include:
Project Examples:
Stakeholder Communications
Managing change externally by communicating with stakeholders, varying from employees and various levels of management, residents and businesses in the local community, local authorities and parliamentary members, in order to shape opinion and build support.
Issues Management
Communication is needed to prevent and minimise contentious issues from disrupting the project/programme. Devising and delivering effective communications strategies will minimise risk.
Ideally this should be introduced at the beginning of a project or period of change, when risks can be identified and measures put in place to ensure they are minimised.
Employee communications should be consistent and on-going, but particularly around a project or major change.
Employee Communications
Sustained and consistent communications to employees are a vital part of the success of every organisation. Timely exchange with staff will build loyalty and awareness then acceptance, understanding and buy-in of company initiatives. Employee communication will also facilitate career paths and increase staff retention.
Employee communications should be consistent and on-going, but particularly around a project or major change.
Public Affairs
To ensure legislation supports the needs of clients. To raise awareness of specific issues with identified targeted individuals and groups. To engage these particular individuals and groups and encourage buy-in.
Media Relations
Media relations is needed to manage and enhance the reputation of an organisation, raise awareness of an organisation and shape public perception.
A media relations campaign should be sustained and contribute rather than be vital to the operation of an organisation.
Tools used include:
- Brochures
- Photography
- Newsletters
- Website – internet, intranet and extranet, including copy and structure
- Workshops
- Speech writing
- Events – launch, stakeholder, employee, site visits
- Presentations
- Audio visual
- Media releases
- Promotional material
- Briefings and reports
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